Strategy in Action

Course Code:

BSM-441

Course Name:

Strategy in Action

ECTS:

5

Course Description

To expose students to the dynamic, complex, diversified, fast moving and highly competitive business environments in order to explore and appreciate the challenges of organisations when formulating and implementing competitive strategies; to examine relevant techniques for analysing industries, competitors and organisations and provides a contextualised framework of business environments to enable learners acquire a sound theoretical and practical understanding of business strategy.