Strategic Management of Tourism, Hospitality, Events

Course Code:

BSM-362

Course Name:

Strategic Management of Tourism, Hospitality, Events

ECTS:

5

Course Description

The overall purpose of the course is to introduce students to fundamental strategic management principles in a tourism, hospitality and events context, in a holistic approach and bring theory to practice. The integration of a host of industry-based cases and examples in the material are key to achieve the aims. Emerging strategic issues affecting tourism, hospitality and events industries, such as innovation, employment, culture, sustainability are thoroughly discussed