Public Relations and Crisis Management

Course Code:

PRL-361

Course Name:

Public Relations and Crisis Management

ECTS:

5

Course Description

This course aims to provide students with an understanding of the key elements of a crisis -prior, during and after a crisis-, by focusing on strategic communication and positioning. Crisis management is a critical organisational function.  Failure to manage a crisis can result in serious harm to stakeholders, losses for an organisation, or end its very existence.  Public relations practitioners are an integral part of crisis management teams.