Marketing in the Digital Environment

Course Code:


Course Name:

Marketing in the Digital Environment



Course Description

This course aims:

  • To prepare students to understand key issues designing marketing campaigns in both digital and non-digital environments and understand the differences.
  • To apply and consolidate knowledge gained in previous marketing courses and placements (if appropriate) relevant to delivering outcomes from a marketing brief
  • To be aware of current and future issues of marketing in the digital environment
  • To collaborate with clients and manage the relationship
  • To be able to deliver a campaign as a team, professionally and on time while working with ambiguous information