Integrated Marketing Communications

Course Code:

BSM-470

Course Name:

Integrated Marketing Communications

Credits:

5

Course Description

To provide students with principal knowledge concerning the design and implementation of business research and to initiate them into various forms of statistical analysis. Emphasis is placed on the examination of different methodologies and types of analysis for giving answers to various problems in the business environment. Applications of statistical analysis techniques, in everyday business decision making processes, are presented and discussed.