Direct Marketing

Course Code:

BSM-441

Course Name:

Direct Marketing

ECTS:

5

Course Description

This course aims to help students produce an effective direct mail and/or telemarketing campaign using well-proven rules. By the end of the course you will be able to:

  • understand how to choose the most appropriate direct marketing method(s) for you.
  • plan a direct marketing campaign.
  • produce successful direct mail and/or carry out effective telemarketing.