The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organisations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services.
This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. The course will be of high interest to students planning to work in digital business or management consultancies.