Artificial Intelligence for Business

Course Code:

BSM-443 

Course Name:

Artificial Intelligence for Business

ECTS:

5

Course Description

The purpose of this course is to examine Artificial Intelligence as a managerial and strategic tool used to support business decision-making and organizational performance. The course adopts a business-driven perspective, focusing on how firms identify business problems, select appropriate AI-enabled solutions, and integrate them into existing processes and strategies. Emphasis is placed on value creation, managerial judgement, and responsible use of AI, rather than on technological development or programming.