Κωδικός μαθήματος:
BSM 438
Τίτλος μαθήματος:
Στρατηγική Διοίκηση Μάρκετινγκ
ECTS:
5
Αύξηση της ευαισθητοποίησης των μαθητών σχετικά με το ρόλο και τη σημασία του μακροπρόθεσμου, μεσοπρόθεσμου και βραχυπρόθεσμου σχεδιασμού στην επιτυχή διαχείριση οργανισμών σε έναν μεταβαλλόμενο και δυναμικό κόσμο.
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