Digital Marketing

Course Code:

IEN-605

Course Name:

Digital Marketing

ECTS:

5

Course Description

Overall aim of the course is to teach the student to professionally evaluate internet marketing models, their components, strategies and financial configuration. More specifically:

  • To educate the learner as to how to take personal responsibility for the strategic development of electronic marketing efforts
  • The enable student to responsibly and professionally undertake the strategic development of electronic marketing efforts